Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
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Heatmap Analysis

We use color maps and recordings to see where visitors click and scroll on your site. Think of it as a foot-traffic map of a store showing which aisles people walk and which they skip.

Starting at
$897
★ 5.0 Rating (62+ Reviews) ✓ BBB A+ Accredited ✓ 29 Years in Business ✓ 23,762+ Projects ✓ 9,536+ Clients Served

The Challenge

Livonia websites underperform because teams guess at user behavior instead of observing how visitors actually interact with pages and what causes abandonment.

Our Solution

AppWT analyzes real user behavior through heatmaps and recordings. You discover exactly what frustrates visitors and prevents conversions through direct observation.

About Our Heatmap Analysis Services

Heatmap analysis reveals the gap between intended and actual user behavior. AppWT implements tools like Hotjar and Crazy Egg capturing click heatmaps, scroll maps, and session recordings. Analysis identifies elements users ignore, confusing navigation patterns, and friction points causing abandonment. We discover broken elements users repeatedly click, content nobody scrolls to, and form fields causing submission failures. Findings inform design improvements, content placement optimization, and conversion barrier removal. Session recordings show actual user struggles that metrics cannot reveal. Troy e-commerce sites increase conversions 25% after heatmap analysis reveals and eliminates frustration points invisible in traditional analytics.
Industry Insight

Ship Before Perfect

Stop scheduling meetings to discuss ideas. Build the rough draft with your tools in 20 minutes. Show it to people. Let them react to something real. The meeting takes longer than the thing. Build first, align second.

-- Entrepreneurship

What Our Clients Say

Real reviews from verified clients across Google, Clutch, and more.

*****

Awesome web developer with fast turnaround

"Tony is an awesome web developer and is very patient, detailed oriented with fast turnaround time. He has helped elevate my business and taken it to the next level."

Michael Allison
Prismatic Flower Essences
Clutch
*****

Great experience from start to finish

"Working with AppWT LLC was a great experience from start to finish. Tony is professional, responsive, and incredibly creative. He took the time to understand my needs and delivered a website that looks amazing and functions perfectly."

Kiki Dee
Business Owner
Google
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Service Area

Heatmap Analysis Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now reaching clients across 21 states and 5 countries.

Livonia Home Base

Five Mile & Farmington Rd, near Madonna University, Greenmead Historical Park, and the Livonia Chamber of Commerce. We host trainings here.

Wayne County Corridor

Westland, Garden City, Plymouth, Canton, Northville, Redford, Dearborn, and Detroit proper. Schoolcraft College sits on our weekly Haggerty route.

Oakland County

Farmington Hills, Novi, Southfield, Birmingham, Bloomfield Hills, Royal Oak, and Troy. Twelve Oaks Mall and the Somerset Collection corridor.

Beyond Metro Detroit

Flint (our original 1997 home), Ann Arbor, Lansing, Grand Rapids, and statewide Michigan. National clients across 21 states.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our heatmap analysis services.

We use color maps and recordings to see where visitors click and scroll on your site. Think of it as a foot-traffic map of a store showing which aisles people walk and which they skip.

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Ready to Get Started?

Let's discuss how our Heatmap Analysis services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.

Tech Wizards an AppWT Anthem